The
Podcast
Cultura & Cash ™ Podcast, where we talk weekly with experts across the financial industry and discuss how cultura affects our relationship with money. Spilling the tea on stories that couldn't be shared in the book Cultura & Cash.
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our host
Giovanna Gonzalez
Hi! I’m Giovanna "Gigi" Gonzaléz, a Financial Educator, Influencer, Speaker, and Author of the Award-Winning book, Cultura & Cash.
During The Great Resignation, I quit my 10-year corporate career in financial services to pursue my true passion: teaching financial literacy to young adults.
I teach personal finance and career navigation for First Gen at universities, ERGs, and other organizations, and on my TikTok account @thefirstgenmentor. I was named the Best Personal Finance Influencer for Racial Equity in 2025 by Bankrate. My book, Cultura & Cash, was selected as a Best Personal Finance Book to read in 2024 by Business Insider.
I have been featured on dozens of publications including The New York Times, Forbes, and The Wall Street Journal. I’m originally from California but now call Spain home.
Podcast Episodes
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What People Are Saying…
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ThisLatinaTravels
I love Gigi’s content, her book, & just how she never gate keeps! These episodes are gems!!! Make sure to listen to all of them
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:)Made
Such great relatable content
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IdahoIsAwsome
Love this host! Gio is the real deal and so passionate about the first gen community. Highly recommends this pod- and her book! 5 stars!
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SammiFe
Y’all, please give Gigi a listen, she is absolutely worth your time and attention. I discovered her on TikTok in 2022, and I can say 2 years later she is still SO human. She is transparent, honest, and genuine. Her podcast isn’t edited in a way where she comes off robotic & performative (Like other content creators I’ve listened to). The title of the podcast episodes are also true (not clickbait) Need I say more? This podcast is mainly story telling (personal & professional life( mentions of what inspires her to write this book, and advised based on her life experiences (good & bad) Its refreshing to listen to her TRUTH. She is humble genuine, and just as loyal to her supporters as they are to her. Im here to stay!
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