Book Me to Speak

Engaging storytelling and actionable, real-world advice from a trusted speaker that keeps your audience at the edge of their seats and inspired to invest in their future.

I’VE SERVED

Giovanna Gonzalez headshot with her book Cultura & Cash

Hi! I’m Gigi

I’m a Financial Educator, TikTok Influencer, Speaker and bestselling Author of Cultura & Cash.

I teach personal finance and career navigation for First Gen at various organizations and on my TikTok account @thefirstgenmentor. I was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine, and Top 25 Creator of 2022 by Fast Company.

My work has been featured on dozens of publications including The New York Times, Mitú, and Business Insider.

Who I Serve

  •  Latina and Women NonProfits

  • Conferences & Conventions

  • And more

  • Employee Resource Groups

  • Financial Institutions

  • Colleges and Universities

  • Government

“Gigi is modelling excellence empowering communities by giving back & delivering valuable financial tips authentically, relatably and practically. ”

Kimberly Bedeau, US DE&I
Hello Fresh

Areas of Expertise

Although I started my speaking career in 2021 as a financial educator and career advocate, my full-time work as an in demand influencer, small business owner, and former investment professional have allowed me to expand my topics of expertise. 

As a bestselling author, I can also speak on the book writing process, how I determined my publishing path, book launching strategies to help more Latinas accomplish their book publishing goals.

Hire Gigi For :

Keynotes

Workshops

Virtual Events

Fireside Chats

Panel Discussions

Author Chats

Keynotes ◆ Workshops ◆ Virtual Events ◆ Fireside Chats ◆ Panel Discussions ◆ Author Chats ◆

Financial Education

As a bicultural Latina, I specialize in money education for First Gen college students, First Gen professionals, women and the Latine community.

I love talking about all things money! I teach money basics like how to build long term wealth through investing, the importance of good credit and how to build it on autopilot, and how to find the motivation to pay off debt strategically. 

I also host author chats to discuss the main teachings of my culturally relevant money book, Cultura & Cash. In these fireside chat style events, I speak on what inspired me to write the book, the unique money challenges of the First Gen community and how to factor in your extended family members into your financial goals.

Past sessions include: 

  • Fidelity: Vamos Por Mas, Helping you Reach Your Family Goals

  • Palo Alto Networks: Investing 101, How to Build Long Term Wealth

  • Veterans Upward Bound: Budgeting Basics, How to Create a Budget You Can Stick To

  • We All Grow Latina: Grow Your Wealth in 2024: Investing 101

Career Advocacy for Latine Professionals

With a ten year corporate career in mostly white male spaces (insurance, investment consulting and investment management), I can speak on the cultural barriers that hold us back in the workplace, the importance of self advocacy and visibility for our career growth, what corporations can do to foster a more inclusive workplace, and how the audience can leverage their Latinidad to unleash their full potential.

Past sessions include: 

  • TIAA: The Power of Our Latino Voices

  • United Latino Students Association: Grades are not Enough, How You Can Thrive as a First Generation Professional

Financial Inclusivity

I’ve worked with financial institutions and the NCUA to share why the Latine community mistrusts the U.S. financial system, the strategies they can use to engage and rebuild that trust, and how I’ve been able to reach and impact unbanked or underbanked Latine as a financial content creator. As a former investment professional turned fin-fluencer and bestselling personal finance author, I hold a unique perspective on how to bridge this gap and create systemic changes that fosters economic power for all.

Past sessions include: 

  • National Credit Union Administration (NCUA): How Finfluencers are Reaching Minorities and the Unbanked Through Social Media

  • The Wisconsin Credit Union League: Beyond Awareness: Actionable Strategies to Reach the Unbanked

  • FinCon21: Wealth Building as a First Generation American

Building an
Online Community

As a digital creator with over 225,000 followers across TikTok, LinkedIn and Instagram, I can speak on the strategies I use to create engaging and relevant content, how I built a loyal community, how I repurpose my content for all three platforms, and how I leveraged social media to build my personal brand and start my own business.

Past sessions include: 

  • The Plutus Foundation: Lights, Camera, Action! Using Video to Expand your Reach and Increase Opportunities

  • FinCon’s Women & Money: Embracing Strengths and Overcoming Barriers: a Conversation about Women and Money

Influencer Marketing

As an experienced influencer who’s worked on dozens of campaigns with companies like Secret Deodorant, Verizon, and Fidelity, I can share the best ways brands can tap into influencer marketing and collaborate with influencers to create an authentic and relatable sponsored post to meet your marketing goals.

Past sessions include: 

  • Hispanic Marketing Council: Unleashing the Power of Influencers

  • FinCon 2022: Navigating Brand Partnerships on Social Media

Entrepreneurship & Small Business

Being an entrepreneur is not easy! But so rewarding. I can share the mistakes I’ve made, lessons I’ve learned and successes I’ve had as the founder of The First Gen Mentor. My business insights will inspire fellow small business owners or digital creators to better serve their community and take their business to the next level.

Past sessions include: 

  • 103.5 Kiss FM: Taking Up Space, Entrepreneurship and Philanthropy

  • EverBoss and Mujeron Movement: Women’s Empowerment Brunch

  • <autoplay speed=5></autoplay> What People Are Saying...

    “Working with Giovanna Gonzalez as a panelist for an influencer focused conversation at the Hispanic Marketing Council Annual Summit in New York was a dream! She was so professional, knowledgeable, personable, and interactive with the other panelists and me as the moderator. From the initial outreach process to execution, she was very responsive and insightful in terms of providing feedback on the flow of the panel. In addition, she organically integrated herself into the conversation and the flow with the other panelists was very seamless. Her stage presence is known and the way she carries herself in front of an audience is as if she was born for this. Thank you for being such a great panelist to work with! Hoping something else comes up in the future so we can make it happen again!”

    - LAURA GUERRERO, DIRECTOR OF CONTENT & INFLUENCER MARKETING, AT SENSIS

  • What People Are Saying...

    “Gigi is beloved by all of our first-generation students! We appreciate her vulnerability in sharing her empowering story and personally connecting with the life experiences of those in the room. She does a beautiful job of “telling it how it is” while making financial freedom feel attainable and easy to understand.”

    -MIKALA LAIN, PROGRAM DIRECTOR AT ALEXANDER HAMILTON SCHOLARS

  • What People Are Saying...

    “Gigi was kind enough to provide our McNair scholars with her financial advice across three guest speaker events throughout the summer. Our scholars are first-generation, income-eligible, and underrepresented undergraduate students from Boston applying to PhD programs. Gigi's shared her own personal experiences and provided academic and financial advice for our students to succeed in graduate school and beyond. Her lessons assist our students with financial planning. Our students have also told us that they trust Gigi's warmth and professional nature. We will be asking Gigi to join us in the future to assist our next cohort. She is a true friend of our program and we are grateful to have that friendship.”

    -DR. JARVIS CHEN, MCNAIR SCHOLARS DIRECTOR AT SUFFOLK UNIVERSITY

  • What People Are Saying...

    “Gigi was an absolute pleasure to collaborate with — she delivered an insightful and engaging workshop on investing at our conference that blew our attendees away! She was so accommodating and her presentation and talking points were extremely reliable and helpful to our audience of young professional women of color.”

    -DANIELLE COLIN-THOME, EVENT MANAGER AT WOMEN WHO CREATE

  • What People Are Saying...

    “We had the pleasure of having Gigi present to our scholars on two different occasions. Both times her workshops were highly informational and engaging. The combination of her acquired knowledge, past experiences and relatable examples kept our students engaged.It was a true pleasure to have Gigi join us, and we would love to have her join us in the future.”

    -MARDOCHEE SYLVESTRE, UPWARD BOUND COORDINATOR AT SUFFOLK UNIVERSITY

  • What People Are Saying...

    “Gigi truly lives up to her name, The First Gen Mentor™. Her session at the ACI Work and Life Skills Boot Camp was a huge hit among our attendees who all said they learned something new from her presentation, "Adam and Amelia Take on Adulting." Gigi brings a wealth of experience, knowledge and an incredible amount of relatability to her audience and we cannot wait to invite her back this fall.”

    -CONSTANCE DIRECTOR OF PROGRAMS, ASSOCIATED COLLEGES OF ILLINOIS

  • What People Are Saying...

    “Gigi presented an investing workshop for our ERG's that was easy to understand and helped answer so many questions and gave tons of resources. She was professional, personable and very authentic. Our groups have been buzzing about the topic since the workshop and have given great feedback.”

    -STEPHANIE CARLOS, PALO ALTO NETWORKS, JUNTOS LATINX EMPLOYEE NETWORK

  • What People Are Saying...

    “I had the opportunity to moderate a workshop with Gigi for a corporate event and it was a great experience overall. Gigi was very thorough in your planning and preparation for the event. She was very personable and knowledgeable in her facilitation. Her ability to articulate the value of investing made it easy to understand and she was able give provide very practical suggested actions for everyone to take after the session. Overall we received positive feedback from the attendees and we look forward to more collaboration with Gigi!”

    -YUMEI PETERSON, PALO ALTO NETWORKS, WOMEN’S NETWORK COMMUNITY

What’s All The Hype?

FAQs

  • Rates vary depending on the scope, length, and subject matter of the event, but start at a 4-figure investment. To learn more, fill out this form.

  • Events are typically one hour long. However, if you want to discuss a longer or shorter time, reach out!

  • Yes, I can create a custom topic that suits your audience’s and event’s needs.

  • For bulk orders, please visit Porchlight Books.

  • I love volunteering! I take on a small amount of pro bono events a year. Please fill out this form to be considered.

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